“Most of the public libraries do not have the funds to buy publications that are on sale in stores. Instead of buying the books, they ask for donations. As a result, though there are many libraries and library associations in Myanmar, they cannot be regarded as potential markets by publisher,”

“All the Panasonic advertisements are assigned from the company’s Asia and Pacific Sales Office in Singapore. About 60pc of our yearly ads are directly designed by the Singapore office and the rest are made adjustable in relevant with the local atmosphere by our Yangon office. But most of our ads expenses annually are in the printing media,”