This could be because food is strongly linked to memory; a bad experience while eating a particular food (food poisoning, for example) can create a taste aversion that lasts for a lifetime. Good experiences can bring back a flood of happy memories every time you tuck into that pizza, burrito, block of chocolate – whatever it may be.

“Four years ago the price for fifty gallons of diesel was about K100,000 but now it is about K300,000 for the same amount. Also the price of plastic bottles has doubled, up from K52 to K105 for a one-litre container.”