Online advertising is increasingly becoming the way to advertise property, industry professionals said.
Though print advertising still dominates the market, improving internet speed and expanded access to mobile phones are encouraging customers to go online.
“Banking is also more developed,” said Michiel Bakker, country manager at online estate agents house.com.mm.
“A website that is completely free, always accessible from your phone and easy to use in Myanmar and English is a clear revolution for the Myanmar market,” he added.
U Hein Moe Myint Lwin, CEO of Estate Myanmar, said viewing properties via websites could be the future of real estate. “Advertising properties online is quite supportive for the business,” he said. “Since the traffic got so bad, we cannot reach as many customers. Still, there are many customers who enjoy looking at a real house. So we can’t count on online advertising very much. I expect advertising online will be really widespread in the next couple of years, depending on connection speed,” he added.
Several agencies are venturing online, setting up or upgrading websites. More than 50 new websites have appeared, he said.