Thursday, August 17, 2017

Pandal ticket-sellers take to Facebook to reach young people

IT was just a matter of time. Water festival enthusiasts seeking the best splash for their kyat are now booking space on pandals through Facebook.

A pandal arises in front of Yangon City Hall. Photo: Zarni Phyo / The Myanmar TimesA pandal arises in front of Yangon City Hall. Photo: Zarni Phyo / The Myanmar Times

This form of social media arrived in 2011 and took off in 2012. This year, you can find all the details you want to know about the names, locations and facilities of every pandal in town, as well as ticket prices.

“I used to find out what I needed to know about Thingyan arrangements in pamphlets and advertising boards. Now I go to Facebook, thanks to our country’s developing communications,” said Ko Min Min Hein.

Kaung Kaung, organiser of the Barrack pandal team, said the same phenomenon had pushed up his advertising rates.

“Now we advertise through Facebook as well as the more traditional channels. Facebook is the way to reach young people.” He said his page had received more than 4000 “likes”.

“Shirts, IT products æ you name it, it’s just going to get bigger as internet connections continue to improve,” said enthusiast U Aung Kyaw Soe. Fellow user Ko Kyaw Soe Oo added, “Pandal organisers are announcing their stands on Facebook because it’s the best method. Young people are familiar with it.”

Takeover Controls and Out of Control are both using Facebook to tout their pandals. Yangon City Development Committee has announced that 57 large pandals will host the water festival in Yangon.