U Bo Aung Din hands over a DVD player to a young customer.

PRICE cuts, some as deep as 40 percent, caused by the world economic downturn have brought customers back to Nay Pyi Taw electronics stores in droves, say industry sources.

Would-be buyers are finally responding to successive rounds of price reductions imposed by traders who otherwise could barely move their stock, electronics store owners say.

U Bo Aung Din, owner of Bo Aung Din Electronics, told The Myanmar Times: “It’s good to be selling again after all the price cuts in electronics goods over these past few months.

“We sold out all our products, charging Yangon prices plus transportation. Because of price cuts we’ve had less money to invest in the store, but the cuts have encouraged brisk trading,” he said.

Bo Aung Din Electronics, a 10-month-old establishment that sells a wide range of electronics goods, had to open another branch to cope with demand in townships such as Pyinmana, Leway and Tetkone townships, said U Bo Aung Din.

“Current market conditions mean you have to keep a close eye on price shifts to avoid overcharging customers,” he said.

The most popular items are MP3, MP4 and DVD and EVD players, and sales have been proceeding at the rate of about K1 million a day, said U Bo Aung Din, who plans to open still more outlets in Nay Pyi Taw to cope.

“More people are buying electronic products because of the lower prices. It’s a super busy sale every day. But we, the sellers, have got to be losing money as a result of the price cuts. We offer a 20 percent discount for every product. We hope to lose less if we can sell more,” said U Hla Pyae from Phyo Phyo Kwe Electronics.

U Soe Htike, of Lapyaewon Electronics, told The Myanmar Times that most electronics products prices had fallen by about 40pc during the past few months. TVs, DVD players, air-conditioners and refrigerators were mostly sold out because of the reductions.

“Electronic products are selling briskly in the market due to lower prices even though sellers lose profits. We sell out in electronic things in every day. We sell fort he same prices as Yangon and we let customers know the real market price,” said U Soe Htike.

Lapyaewon Electronics store could make about K6 million sales in a single day, he said.

Ma Yin Nwe Soe, a sales executive from TZ Electronics, a Nay Pyi Taw store that offers a guarantee, said: “We try to stock new products because people are interested in them. Trade is brisk if we keep our stock up to date at any one time.”